Established in 1987, the company is manufacturing soft drinks. The company started with manufacturing of THUMS UP, LIMCA, MAAZA, RIMZHIM,
BISLERI, SODA GOLD SPOT under arrangement with Parle. However with the takeover of Parle soft drinks limited by Coca Cola Inc.,
USA in 1993, the company became the franchise manufacturer for Coca Cola Products.
The existing installed capacity
of the company is 10 million cases p.a.
Other than the above, The group also has a
Co-pack arrangement with Coca-Cola Inc. under its company – Hindustan Aqua Ltd.
Hindustan Aqua Ltd. Under which production
and sale and marketing is done by Coca Cola India. At present the company has two
state of the art plants in Kanpur and Rourkela with total installed capacity of
10 million cases a year wherein the complete civil construction cum erection of
the plant and machinery and the bottling lines was carried out in a record time
much to the satisfaction of the Coca Cola Standards. The plants are fully automatic
with labor dependence only limited to carrying out ancillary activities.