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1010,Vijaya Building, 17 Barakhamba Road,
New-Delhi-110001
Tel-91-11-43585000(30 lines)
Fax: +91-11-43585015
Email- ho@mmgindia.in |
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In business we refer to strategic thinking as a disciplined,
learned process of putting a proactive strategic plan into daily practice by all
stakeholders. Within an organization - you know that thing we define as a group
of people working together to achieve a common goal - it is at the heart of the
profitability equation. Remember, employees create profit. For managers, it determines
the stress level associated with their daily mental gymnastics. In marketing, it
is the core competency that will generate revenue. (Your customers' profit dollars!)
Speed is usually equated with time-to-market issues for product developers and lead-times
for shops. Nimbleness, on the other hand, is a measure of a company's ability to
manage change - to turn on a dime and give customers what they want, when they want
it and how they want it. These two factors are the baseline metrics for determining
competitive differentiation, fiscal fitness and even survival for many shops. |
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